YMA Lululemon Marketing Campaign

I created this project in 2014 for the YMA Fashion Scholarship competition. We were asked to devise an entirely new marketing campaign for Lululemon Athletica, including a SWOT analysis, an Open To Buy, a color scheme, and more in order to help the brand to reconnect with the target American female consumer. My project centered around U.S. women's veterans and revitalizing the athletic brand through cause marketing. I was one of only 100 winners around the country to receive $5,000 for my winning project.